Table 2. Consumption patterns of consumers who prefer broilers (N=383)

Item		Frequency	Percentage (%)
Frequency of broiler consumption	Almost everyday	5	1.3
	1 to 2 per wk	80	20.9
	1 to 2 per mon	235	61.4
	1 to 2 per 3 mon	47	12.3
	1 to 2 per 6 mon	10	2.6
	1 to 2 per year	2	0.5
	rarely	4	1.0
Reason they don’t purchase native chickens	Unsanitary production	4	1.0
	Dry and tough texture	93	24.3
	High cost	90	23.5
	Decreasing reliability	87	22.7
	Large size	23	6.0
	Relatively small amount of meat	8	2.1
	Inaccessibility	78	20.4