Table 3. Consumption patterns and perception of consumers who prefer native chickens (N=267)

Item Frequency Percentage (%)
Frequency of native chickens Almost everyday 1 0.4
1 to 2 per wk 6 2.2
1 to 2 per mon 52 19.5
1 to 2 per 3 mon 54 20.2
1 to 2 per 6 mon 37 13.9
1 to 2 per year 81 30.3
rarely 36 13.5
Reason they prefer native chickens Eco food 40 15.0
Low fat/high protein 23 8.6
Chewy texture 102 38.2
Good for health 36 13.5
Traditional breeds 45 16.9
High safety 20 7.5
Season to consume Spring 4 1.5
Summer 153 57.3
Fall 3 1.1
Winter 4 1.5
No preference 103 38.6
Accompanied food Rice or porridge 129 48.3
Alcoholic drink 50 18.7
Beverage 18 6.7
Side dishes (kimchi, etc.) 53 19.9
Vegetables 17 6.4
Preferred part Legs 166 62.2
Breast 53 19.9
Wings 33 12.4
Ribs 15 5.6