| Item | Consumers who prefer broilers | Consumers who prefer native chickens | Total |
|---|---|---|---|
| Indifference price (IDP, won) | 9,933 | 9,666 | 9,950 |
| Percentage of indifference price (IDP, %) | 26.5 | 34.5 | 28.0 |
| Optimal pricing point (OPP, won) | 9,313 | 9,100 | 9,900 |
| Price stress range (PSR1, won) | 620 | 566 | 50 |
| Point of marginal cheapness (PMC, won) | 7,000 | 6,750 | 6,980 |
| Point of marginal expensiveness (PME, won) | 12,000 | 13,500 | 12,300 |
| Range of acceptable price (RAP2, won) | 5,000 | 6,750 | 5,320 |